Secrets behind ”Logos”

We all like the mystery, or at least I know I’m not the only one. Have you ever wondered what a logo means? What does he mean? Well, you know the big companies are hiding different messages in these logos, which at first glance seem pretty simple. Today I will present you a top of the messages in the famous logos.

1. Google

Google is one of the largest and most influential companies in the world. And their logos seem pretty simple at first glance.

The basic idea consists of the colors used. These are the primary colours (the representative subset of all colors) red, yellow, and blue, repeated twice with the exception of letter ”L”, making it different from all with a non-primary color (green). This pattern has the intention of symbolizing the originality of the company as well as their unique and surprising way of seeing the work.


Why is this logo extremely well known?

Google has managed to introduce different logos in every aspect of our life. These are called doodles and there are logos or animations made on various occasions to celebrate, divert historical and monden events. These doodles replace the classic logo and are quite interesting and discrete. And above all, the subtle idea suggests that Google is involved in every segment of civilization. From sports to games and also celebrations and art.

If there is something on the globe to be counted, Google will be there to measure it, catalog it and show it to us.

2. McDonald’s

It is one of the largest corporations in the world and their logo is almost universally recognized. Although at first sight, it seems to be a simple ”M”, and it is actually a simple ”M”. Exactly what it seems, at least that was the original intention when he was created.

It seems a bit simplistic and that’s what McDonald’s thought, so in 1960 they wanted to change it, but they changed their minds when a psychologist named Louis Cheskin called them not to do that. He told to the McDonald’s leadership that without wanting they created a logo that has an extremely efficient and highly dubious subliminal sign. The psychologist said that in an unconscious way people associate the letter ”M” with a pair of breasts.

The McDonald’s mother’s breasts, good enough to appease our hunger for cheeseburgers, give us a nipple for the consumer baby inside each of us.

3. Pepsi

Pepsi has recently changed his logos from this:


to this:

The new logo cost hundreds of millions of dollars. How is it possible? After all, he seems not to change too much. Well, the new Pepsi logo has a lot of hidden meanings.

First, the circle represents the earth and the colors are the same of the American flag. Nothing new here so long. But from what it seems, this new logo has increased its range and represents in one way or another many aspects of the universe. From the magnetic field of the earth up to the Pythagorean theorem and many more.

How is that possible in such a simple design?

In many ways, for example, these lines describe wavelengths, the orbit of the planets or the light path to the earth. The proportions of colors in various combinations, form mathematical constants and many other combinations of this kind. Or at least that said the advertising company to Pepsi. Otherwise, how would that justify such a high price?


4. Amazon

Amazon it is the largest online retailer in the US.

Initially, the company was selling books only but it has diversified over time and sells almost anything today. From books to electronics, clothes and even wolf urine. Their logo is specially designed to illustrate this idea. What connection have the name of an online sales company with a South American river.

But this arrow says everything, Amazon sells products from ”A” to ”Z”.

5. LG

The LG Electronics logo is a stylized image of a person’s face. According to the company, this is the aspiration to maintain normal and human relationships with its clients.

6. Adidas

”Adidas is a German multinational corporation, headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second biggest in the world. Adidas revenue for 2016 was listed at 19.29 billion euro.” – Wikipedia says.

The name is derived from its founder, Adolf Dassler. Over time the company logo has changed, but it has always three sloping stripes. The current configuration is three stripes that together form a triangle. This symbolizes a mountain that in turn represents the challenges that all athletes have to overcome in order to achieve their goals.

7. San Diego Zoo

This zoo is one of the largest in the US. Looking better we can see the representatives of this zoo itself in his logo.

8. Gillette

The Gillette brand is one of the world’s largest manufacturers of shaving and grooming products for men. But it hides in the first part of the log a message that reflects the precision by which lashes do their job.

9. Hershey’s Kisses

This company creates sweets and is one of the most popular. If we analyze the logo, the letter ”k” and i is the form of a typical chocolate company.

10. Continental

Continental is a tire manufacturer. This big company makes tires for absolutely all means of transport. They rely heavily on machine and truck tires. At first glance, the logo of this company is its own name, but if we look better at the letter ”C” and ”O” it looks like a tire.

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